Odyssey Golf, a well-established putter company favored by both professionals and everyday players, partnered with Good Good Golf—a popular brand that rose to fame through YouTube content. Together, they reimagined Odyssey’s iconic Jailbird putter, giving it a unique Good Good twist. The concept involved modifying the existing Jailbird logo to resemble a mugshot, creating a bold and eye-catching design that prominently featured both brands' logos. The putter was released alongside a matching headcover and a limited-edition hoodie. Both companies were thrilled with the final result.