When Callaway asked me to design their first pickleball paddle, I jumped at the opportunity. Bringing the brand’s world-class R&D and advanced manufacturing expertise to a paddle, I knew the same level of quality had to be reflected in both the paddle graphics and the packaging. The result is a clean, modern design with refined typography and minimal accents. The packaging showcases the paddle’s design and uses color accents to clearly differentiate the various color options.
